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Research Paper

Understanding Media Framing of political landscape and Audience Perception: A Case of Pakistani Politics

Soha Salahuddin
Page: 1-18
Volume: 1, Issue: 1
Published at: 22 Apr 2024

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Abstract

This article review explores the intricate dynamics of media framing within Pakistani politics and its significant influence on public perception. It delves into the crucial role that media framing plays in shaping political discourse, scrutinizing numerous aspects such as audience reception effects and broader implications for democratic societies. The study showcases how language selection, visual features, and narrative building significantly impact individuals' understanding of political developments through analyzing deliberate material presentation in the country's media landscape. This article review explores the intricate dynamics of media framing within Pakistani politics and its significant influence on public perception. It delves into the crucial role that media framing plays in shaping political discourse, scrutinizing numerous aspects such as audience reception effects and broader implications for democratic societies. The study showcases how language selection, visual features, and narrative building significantly impact individuals' understanding of political developments through analyzing deliberate material presentation in the country's media landscape. By analyzing Chinese and American coverage of Operation Zarb-e-Azb in Pakistan, a case study was conducted to examine how media framing affects international relations. To navigate the intricate intersection between politics and media in today's information-rich environment, this analysis stresses the importance of considering both local and global viewpoints while promoting informed discourse by advancing media literacy skills.

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